Supercharge Your Small Business Growth

Supercharge Your Small Business Growth with Social Media Marketing

In today’s hyper-connected world, leveraging the power of social media can be a game-changer for small businesses looking to thrive in competitive markets. As a digital marketing agency, we understand small business owners’ challenges in striving to make their mark in the digital landscape. Read further how to supercharge your small business growth and see your sales volume gain new heights.

Social media platforms offer a cost-effective way to reach your target audience, build brand awareness, and engage potential customers. To unlock the full potential of social media marketing, here are five compelling strategies, each with specific examples, that can help your small business rise above the competition.

Develop a Strong Brand Persona

One way to supercharge your small business growth with social media marketing is to establish a solid and distinctive brand persona is one of the first steps in using social media to grow your small business. Your brand persona defines your business’s personality, values, and voice, making it easier for your target audience to connect with you on a deeper level.

Example: Consider the case of our client, a small pet grooming business operating in a competitive market. To stand out, they created a unique brand persona centered around treating every dog like royalty. Their social media channels feature regal imagery, witty captions, and a consistent tone that reflects their brand’s royal persona. By doing so, they have successfully differentiated themselves from the competition and built a loyal following of pet owners who appreciate their distinctive approach.

Actionable Tip:

  • Identify your business’s core values and personality.
  • Create a style guide for your social media content, including tone, color schemes, and imagery.
  • Consistently maintain your brand persona across all social media platforms.

Leverage Visual Content

In the world of social media, visual content reigns supreme. Eye-catching visuals can stop users and engage them with your content. Whether it’s images, videos, or infographics, compelling visual content is essential for small businesses looking to grow their online presence.

Example: Take the case of our client, a home-based bakery. Instead of merely posting images of their delicious treats, they started creating short, mouthwatering video clips showcasing the entire baking process. These engaging videos highlight their products and provide entertainment and education for their followers. As a result, their social media engagement skyrocketed, and they gained a significant increase in orders.

Actionable Tip:

  • Invest in high-quality photography equipment or hire a professional photographer.
  • Experiment with various types of visual content, such as videos, infographics, and carousel posts.
  • Use tools like Canva or Adobe Spark to create visually appealing graphics and designs.

Engage and Interact with Your Audience

Social media isn’t just a platform for broadcasting your messages; it’s a two-way communication channel. Building relationships with your audience fosters brand loyalty and grows your small business.

Example: Consider the example of one of our clients, a local yoga studio. Instead of posting workout tips and promotions, they actively engage with their followers by responding to comments and direct messages. They host weekly Q&A sessions where they answer yoga-related questions from their audience. This interaction builds a sense of community and positions them as trusted experts in their field.

Actionable Tip:

  • Respond promptly to comments, messages, and mentions.
  • Encourage user-generated content by running contests or asking for feedback.
  • Host live sessions or webinars to interact directly with your audience.

Use Paid Advertising Wisely

While organic reach is valuable, especially for small businesses on a tight budget, strategically investing in paid social media advertising can yield significant results. Paid advertising allows you to target specific demographics, interests, and behaviors, ensuring your message reaches the right people.

Example: A small electronics repair shop, another client of ours, used Facebook’s targeted advertising to reach smartphone users who had recently cracked their screens in their local area. By creating a particular ad campaign, they could capture a large portion of potential customers actively seeking their services. This campaign resulted in a noticeable boost in walk-in repairs.

Actionable Tip:

  • Set clear objectives and budgets for your paid advertising campaigns.
  • Utilize A/B testing to optimize ad creative, copy, and targeting.
  • Monitor the performance of your ads and adjust strategies as needed.

Leverage Influencer Marketing

Influencer marketing involves collaborating with individuals with a substantial social media following to promote your products or services. This strategy can effectively reach a broader audience and build trust through credible endorsements.

Example: Our client is a small business specializing in eco-friendly home products. They partnered with a well-known sustainability influencer who shared their products in action on Instagram and other platforms. The influencer’s endorsement expanded the business’s reach and aligned it with a trusted authority in the eco-conscious community, instantly boosting its credibility.

Actionable Tip:

  • Identify influencers in your niche who resonate with your brand and values.
  • Reach out to influencers with a well-crafted proposal, emphasizing the mutual benefits of collaboration.
  • Ensure that the influencer’s audience aligns with your target demographic.

Growing a small business in a competitive market may seem daunting, but with a well-planned social media strategy, you can make significant strides toward success. Remember to develop a strong brand persona, leverage visual content, engage with your audience, use paid advertising wisely, and consider influencer marketing. By implementing these strategies and staying consistent in your efforts, you can effectively use social media as a powerful tool to survive and thrive in the digital age.

Social media provides a level playing field for businesses of all sizes. With the right approach, your small business can rise above the competition, gain visibility, and connect with your target audience on a deeper level. So, roll up your sleeves, start implementing these strategies, and watch your small business flourish in social media marketing.

Contact to help your small business grow in a competitive market.

Don’t Curb Your Enthusiasm, Be Consistent

Social Media Marketing for Small Businesses:

Don’t Curb Your Enthusiasm, Be Consistent!

Hey there, fellow small business owners! Social media marketing is the holy grail of modern-day advertising. We all know it’s crucial for our businesses, like the air we breathe. But let’s be honest; managing your social media presence can sometimes feel like walking a tightrope with a leaky umbrella. So, grab your coffee, and let’s dive into the wild world of small business social media marketing – with a tone as dry as Larry David’s humor!

Organic Posting: The Bread and Butter of Social Media Marketing:

Are you even a business if you’re not posting on social media? (Rhetorical question, folks.) Organic posting is the art of sharing content that doesn’t smell of desperation, like an expired tub of yogurt. It’s a way of connecting with your audience genuinely – not just waving around your product like a flag at a sports game.
The thing is, consistency is key, my friends. Imagine your social media page as a never-ending sitcom. If your channel has outdated posts, it’s like running reruns of a show that should have been canceled years ago. New potential customers won’t stick around for that nonsense – they’ll move on to a more happening channel, leaving you alone like the last pickle in the jar.

The Dreaded “Time” Issue:

Ah, time – that elusive beast that always seems to slip through our fingers like a wet soap bar. Finding the time to post is challenging, especially for small businesses juggling a million things simultaneously. It’s like trying to perform magic while herding cats or explaining a simple concept to your grandparents via email.
So, what’s a small business owner to do? If you can’t bend time to your will (and trust me, I’ve tried), consider getting a helping hand. No, not a magical genie – though that would be nice – I’m talking about enlisting the help of an agency or consultant.

Enter the Social Media Superheroes – Agencies and Consultants:

Think of social media agencies and consultants as the Robin to your Batman or the pretzel to your mustard (a perfect pair!). They’re the experts, the wizards of social media sorcery. They eat, sleep, and breathe hashtags and viral content. They’ll help you manage your social media presence while you focus on running your small business – a win-win situation if I ever saw one. (p.s. I’m one of them!)
These geniuses will help with time management and whip up engaging posts that’ll make your audience sit up and take notice, like a kid discovering a candy store for the first time.
But hold your horses! Don’t hire the first agency or consultant you come across. Please do your research, ask for references, and ensure they don’t think social media is a new dance craze.

Final Thoughts:

There you have it, Don’t Curb Your Enthusiasm, Be Consistent!

Social media marketing is an exciting journey – full of ups and downs, twists and turns. But with organic posting, consistency, and a pinch of Curb Your Enthusiasm humor, you can conquer the digital realm.
So, don’t be a social media wallflower, but don’t be a desperate “buy-my-product” hawker, either. Embrace the essence of authenticity, engage with your audience, and consider getting some expert help to free up your time.
Now, conquer the digital world, one post at a time! May your social media channels be as vibrant as a beach ball at a summer picnic, and may your small business thrive like a potted plant in a greenhouse!
As Larry David would say, “Social media marketing it’s pretty, pretty, pretty important!”

Boost Your Local SEO with Google My Business: The Ultimate Guide

Are you a small business owner looking to boost your local SEO?
Look no further than Google My Business (GMB), one of the most powerful tools at your disposal.

Here is The Ultimate Guide of how to Boost Your Local SEO with Google My Business
Why is GMB is so essential for small businesses?
How you can use it to improve your online visibility and attract more customers?

Why Google My Business Matters for Local SEO

First, let’s talk about why GMB is such an important tool for small businesses. Here are just a few of the key benefits:

Increased visibility: With a well-optimized GMB profile, your business is more likely to appear in local search results, giving you increased visibility and exposure to potential customers.

Customer engagement: GMB allows you to connect with customers by providing up-to-date information about your business, responding to reviews, and sharing updates.

Improved reputation: Positive reviews and high-quality photos can help build your business’s reputation and attract more customers.

How Reviews Impact Your Business’s Visibility

Reviews are one of the most important factors in GMB’s algorithm. Businesses with a high volume of positive reviews are more likely to appear at the top of local search results, making it easier for potential customers to find them.

But it’s not just about the number of reviews you have – the content of those reviews also matters. Google looks at factors like the keywords used in reviews, the length of the reviews, and the overall sentiment to determine which businesses are most relevant to a user’s search query.

So how can you encourage customers to leave positive reviews?
One strategy is to make it as easy as possible for them to do so. Provide a direct link to your GMB profile in your email signature or on your website, and ask your clients/customers to leave a review after using your small business services or products.

The Importance of Photos and Updates

Photos and updates are another key aspect of GMB optimization. High-quality photos of your business and its products or services can help attract more customers and improve your overall reputation. Regularly updating your GMB profile with new photos and posts can also help signal to Google that your business is active and engaged with its customers.

So what kind of photos and updates should you be sharing on your GMB profile? Here are a few ideas:
~Photos of your products or services in action
~Behind-the-scenes photos of your team or workspace
~Special offers or promotions
~Announcements about new products or services

By regularly updating your GMB profile with fresh, engaging content, you can keep your business top of mind for potential customers and improve your chances of appearing in local search results.

Boost Your Local SEO with Google My Business: The Ultimate Guide
Google My Business is an incredibly powerful tool for small businesses looking to improve their local SEO. By optimizing your GMB profile with positive reviews, high-quality photos, and regular updates, you can improve your visibility, attract more customers, and build your reputation in the local community.

Need help optimizing your GMB profile? 
Contact Cheryl Friedenberg, for ongoing GMB management.

How to Start: Marketing for Small Businesses

As a small business just starting out, it’s important to make sure you are easily discoverable by potential customers. One of the most important ways to do this is through search engine optimization (SEO), which involves optimizing your website to rank higher in search engine results pages (SERPs). This blog post will outline some essential steps you can take to get found on Google and other search engines like Bing and Duck, Duck, Go.

How to Start: Marketing for Small Businesses

  1. Research relevant keywords

The first step to optimizing your website for search engines is researching relevant keywords. People use these words or phrases to search for products or services your business offers. By studying these keywords, you can gain insight into the specific terms and phrases people use to find businesses like yours. Once you have a list of keywords, you can use them to optimize your website’s content.

  1. Optimize your website’s content

Once you have a list of relevant keywords, you can start to optimize your website’s content. This includes things like your website’s title tags, meta descriptions, and header tags. Make sure to use your target keywords in these elements. However, don’t overdo it – search engines can penalize websites for keyword stuffing. Instead, focus on creating high-quality content that includes your keywords in a natural way.

  1. Build backlinks

Backlinks are links from other websites to your website. They are an important factor in search engine rankings. Backlinks for small businesses starting up indicate to search engines that other websites consider your content to be valuable and worth linking to. There are a number of ways to build backlinks. These include guest blogging, creating high-quality content that other websites may want to link to, and participating in online communities related to your industry.

  1. Use local SEO techniques

If your business serves a local area, it’s important to use local SEO techniques to ensure that your website appears in local search results. This can include things like creating local business listings on sites like Google My Business, Yelp, Next Door, and others, optimizing your website’s content with local keywords and your location. Use schema markup to provide search engines with information about your business’s location.

  1. Monitor and analyze your website’s performance

Once you’ve implemented these marketing strategies with your start-up small business, it’s important to monitor and analyze your website’s performance in search engine rankings. Use tools like Google Analytics and Google Search Console to track your website’s traffic and search engine performance. This will allow you to identify areas for improvement and adjust your SEO strategies accordingly.  It usually takes weeks, if not months, for the search algorithms to find your website.

  1. Stay up to date with SEO best practices

Finally, it’s important to stay up to date with SEO best practices. Search engine algorithms are constantly evolving, and what works today may not work tomorrow. Make sure to stay informed about the latest SEO trends and updates, and adjust your strategies accordingly. This will help ensure that your website continues to rank well in search engine results pages.

Moreover, by optimizing your website for search engines, you have taken an important step in getting your business found by potential customers. Continue to research relevant keywords, optimize your website’s content, build backlinks, use local SEO techniques, monitor your website’s performance, and stay up to date with SEO best practices. While SEO can be a complex and time-consuming process, it’s worth the effort to ensure that your business is easily discoverable by potential customers.


Contact High Key Impact, LLC for more start-up small business digital marketing needs.

Why Every Business Needs Social Media Marketing

Why Every Business Needs Social Media Marketing

Social media marketing is essential for small businesses, even if they don’t have the time to put into it because they are busy running their business. Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and many others offer small businesses the opportunity to reach a wide audience with minimal effort and cost.

One of the main benefits of social media marketing is increased brand awareness. By having a presence on social media, small businesses can introduce themselves to a large number of potential customers. It would reach those who may not have otherwise found your company. This is especially important for small businesses who may not have the budget for traditional advertising methods.

Social media also allows small businesses to engage with their customers in a more personal way. This can be done through comments, direct messages, and reviews. By responding to comments and messages, small businesses can show their customers that they care about their opinions. Further, it showcases how you are willing to go the extra mile to ensure customer satisfaction. Additionally, reviews can be a powerful tool for small businesses to gain credibility and build trust with potential customers.

Another benefit of social media is the ability to target specific audiences. Platforms like Facebook and Instagram allow businesses to create ads that target specific demographics, such as age, location, and interests. This allows small businesses to reach the people who are most likely to be interested in their products or services.

Other Platforms for Social Media Marketing

Service-based businesses can also benefit from social media platforms like Google My Business, Next Door, Yelp, and Angi. These platforms allow customers to leave reviews and recommendations for local businesses, which can be a powerful tool for gaining new customers. Additionally, these platforms often allow businesses to post updates and special offers, which can help to attract new customers and keep existing ones engaged.

In summary, small businesses need social media marketing even if they don’t have time to put into it, because it can increase brand awareness, engage customers, target specific audiences, and generate reviews and recommendations. These benefits can help small businesses to grow and succeed in today’s digital world.

Contact Cheryl Friedenberg at High Key Impact, LLC to learn more about how to organically grow your business through social media marketing.

How do I start social media marketing for my small business?

So you opened up your business and how you have to figure out How do I start social media marketing for my small business?

To start social media marketing for your small business, the first step is to create accounts on the social media platforms that are most relevant to your business. This could include platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.

Once you have created your accounts, the next step is to find your target audience.

Find your audience by making connections with individuals and businesses who fit your ‘ideal customer’ demographics.

Then you can start posting engaging content that will appeal to your target audience. This could include a mix of informational posts, promotions, reviews, customer testimonials, how you started your business, your why, and behind-the-scenes glimpses of your business.

Another important step in social media marketing is to engage with your followers.

This means responding to comments and messages, and interacting with other users on the platform. By building relationships with your followers, you can turn them into loyal customers and brand advocates.

Finally, it’s important to track the success of your social media marketing efforts and continually optimize your strategy. You can do this by using tools like Google Analytics to track the traffic that your social media profiles are sending to your website, and by using social media analytics to see how your posts are performing. The insights on LinkedIn, Facebook, and Instagram are helping in analyzing what type of posts work best.  This will allow you to focus on farther reaching content.

By analyzing this data, you can identify what’s working well and what could be improved, and adjust your strategy accordingly.

In the end, you’re probably asking “How much is this all going to cost me?”
Social media marketing costs range widely depending on the size of your business, what platforms you will be using, and your marketing budget.

For a social media marketing cost quote, contact

Get your small business noticed on social media.

We help your business unlock the keys to social media marketing when you work with us as your digital marketing consultants. Marketing digital skill sets are ever-changing and so are we. If you need a fresh digital marketing consulting strategy for a variety of marketing channels, with a small business sized budget, High Key Impact, LLC is here for you.


Best Practices for Email Marketing

Marketing emails are a great way to reach out to potential customers and promote your products or services. To ensure that your marketing emails are effective, there are a few best practices that you should follow.

First, make sure that your subject line is clear, concise, and attention-grabbing. Your subject line is the first thing that people will see, and it needs to grab their attention and make them want to open your email.

Next, keep your email content focused and to the point. Avoid including too much information or going off on tangents, as this can make your email difficult to read and understand. Instead, focus on one key message or call to action and make it the central focus of your email.

Additionally, make sure to personalize your emails whenever possible. This can be as simple as including the recipient’s name in the subject line or body of the email, or it can be more complex, such as tailoring the content of the email based on the recipient’s interests or previous interactions with your business. Personalization can help to increase the engagement and effectiveness of your marketing emails.

Finally, always include a clear call to action in your marketing emails. This could be a button or link that encourages the recipient to visit your website, make a purchase, or take some other desired action. Make sure that your call to action is easy to find and understand, and consider using action-oriented language to encourage the recipient to take the desired action.

Overall, the best practices for marketing emails include having a clear and attention-grabbing subject line, keeping the email content focused and to the point, personalizing the email whenever possible, and including a clear call to action. By following these guidelines, you can help to ensure that your marketing emails are effective and help to promote your business.

Holiday Marketing Tips

What should your small business do for the holiday season when it comes to promotions and sales?

We’ve put together a ‘to do’ list of Holiday Marketing Tips for small business owners.  Start now to get ahead of the holiday rush and make the most impact with your marketing planning.

4 Holiday Marketing Tips

  1.  Put aside the important dates including:
    ~Black Friday November 25th, 2022
    ~Small Business Saturday November 26th, 2022
    ~Cyber Monday November 28th, 2022
    ~Giving Tuesday November 29th, 2022
    ~Hanukkah December 18, 2022
    ~Christmas December 25, 2022
    ~Kwanzaa December 26, 2022
    ~New Years Day January 1, 2023
  2. Look ahead to the ‘Fun’ dates.
    My favorite resource is National Calendar Days.
    Here you’ll find national days to support your marketing efforts such as:
    ~National Play Outside Day November 5, 2022
    ~National Clean Out Your Refrigerator Day November 15, 2022
    ~National Personal Space Day November 30, 2022
    ~National Salesperson Day December 9, 2022
    ~National Ugly Christmas Sweater Day December 17, 2022
    ~National No Interruptions Day December 30, 2022
  3. Use Holiday Hashtags in the 1K-50K post range.
    Here’s a sample list: #shoppingsprees #Friendsgivingdinner #BeThankfulforwhatyouhave #Thanksgivingturkey #thanksgivingmemes #FamilyTimeFun #ChristmasMoodon #ChristmasTreedecor2022 #AllIWantForxmas #TisTheSeasontogive #ChristmasCountdown2022 #NewYearsResolutions2023 #NewYearNewMemories #holidaycheers #thanksgivingturkey
  4. Holiday times spell out amazing photo ops!  Think about how to incorporate user generated photos or video for future social media marketing.For example, if you’re an interior designer, ask your audience to share a photo of their Thanksgiving table decor with you.If you own a furniture store, request photos of a family sitting on the furniture during a gathering. What about a retail store? Ask your customers to share their holiday tradition photos lighting Hanukkah candles or cooking a special recipe for Thanksgiving. And don’t forget about those gift opening photo ops.  Ask your customers to share pix of your family opening their gifts.  You can use these photos (with appropriate permissions) in a post about family and the holiday season.  Tie it into your product or service, if possible. 

    The Bottom Line

    Create your email campaigns, social media posts, and marketing strategies now.  If your small business gets crazy busy during the holiday season, design your ideal plans before the holiday bustle kicks in.
    For more holiday marketing ideas, follow High Key Impact, LLC on Instagram @highkeyimpact or Facebook @highkeyimpact.

#1 Social Media Marketing Tip

What is the #1 social media marketing tip for small businesses?

Many small business owners post on Facebook, Instagram, LinkedIn, and other social media channels.  Typically, using a do-it-yourself approach or outsourcing to a digital marketing agency, a business owner curates and creates content and posts it.  Their reach and click-throughs has positive stats….at least for the time being.

What happens when a business owner gets too busy, or they have to take a break because the digital marketing agency is too expensive? Or when social media becomes less important to focus on, in their opinion?

You guessed it.  Marketing stops. Social media posts come to a grinding halt.  Their posts sit there for weeks, months, or even years.

So what’s a marketing consultant’s #1 social media marketing tip?

Think about this from the perspective of an interested consumer.

A potential customer/client finds your website on a Google search, they click  around the site and read how you can help them with your product or service.  But, when the consumer clicks the Facebook icon on your website, and opens up the app, the content is 8 months old.  There’s nothing new.  Even if your content was posted daily prior to coming to a screeching halt, there’s this nagging question in the consumer’s mind.  ‘What happened here?’
What should a potential customer or client contemplate about your business?  Did you go out of business?  Why are the social posts outdated?  Is there a problem with your product or service? Hmmm?

Don’t allow these questions pop into the mind of a potential buyer.

Instead, make sure you remember The #1 Social Media Marketing Tip every business owner should put into practice.

Post consistently.

By posting consistently on social media, you will avoid these doubts.  Social media posts don’t have to happen every day or even 3-4 times/week.  As long as your small business consistently offers content on every social media platform where you have a presence, your audience won’t question the state of your business. Additionally, you’ll have a better time converting them into a client/customer.

Frequent posts are ideal, but more importantly, if you’re in this for the long haul, consistent posts on social media is the key to making a larger impact.

If you’re looking for a digital marketing or social media consultant to help you stay within a small business size budget for marketing, contact

Get your small business noticed.
We help your business make an impact.


Why you need Social Media Marketing

Since I published my first website in 2009, the digital marketing landscape has changed significantly.

Every day it seems there are shifts in the services and features provided by Google, Apple, Facebook, Instagram, Twitter, LinkedIn, and other platforms.

As a digital marketing consultant, a lot of my time is spent staying abreast of these changes so that YOU, my client or prospective client, can get a wide breadth of information and recommendations from me. This knowledge base is what helps me help your small business succeed on the web.

Let’s discuss 4 areas which will help you effectively promote your small business:

  •  Google My Business-

    Every small business should have a Google My Business (GMB) account. It’s free. It helps with local search. What’s important here is that you utilize all of the tools available to Google including

    • weekly posts
    • photos
    • encouraging & responding to customer reviews
    • keeping up with holiday hours and additional information
    • add attributes
  • Yelp for Business-

    Claim your business Yelp account to take advantage of the free features to help your business get noticed.

    • add photos
    • update information about your business
    • respond to reviews
  • Facebook-

    Practically every type of business should have a Facebook account. Besides maintaining a Facebook page which acts as a mini-website showcasing your company with posts, photos, videos, etc., your personal Facebook account is really where the promotional aspect of Facebook in 2022 works for you.

    • Join local, relevant Facebook groups and remain active on them. If anyone ever asks for a recommendation in your industry, you can join in the conversation and promote your biz (if the group rules allow).
    • Post consistently.  There’s no clearcut, established cadence for Facebook posts. But if you don’t post for a long timeframe, your followers will notice.   Keep it consistent to about 2-3 times/week on average.
    • Be real. Show your face or the face of your employees and brand.  Most interactions on Facebook occur when people can relate to an emotion or a story.  Higher reaching posts are those with video, images showing real faces, and a snapshot of a ‘day in the life’ at your place of business.
  • Instagram-

    If your product or service can be showcased with photos or video images, then Instagram is the place for you.  Your B2C or D2C business model will thrive on the Instagram algorithm if you post frequency (3+ days/week). Additionally, make sure you do the following:

    • Participate in conversations with your audience
    • Create Reel Videos 1-2 times/week
    • Show your face and show up regularly.
    • Use relevant hashtags to pinpoint your audience.
    • Find Influencers or micro-influencers to collaborate with.

As my clients’ voice on their social media pages, I find that many small business owners are not using what’s out there.  Many of the platforms are free.  The bottom line is if your competitors are listed there, you should be too!

Why do you need social media marketing?

You need social media to place your business visibility throughout the ever changing digital marketing landscape.  Make sure you’re up to date on the latest and greatest information out there.  This will help your brand succeed. Get found in the places where your competitors are, and further, where they are not.

By partnering with a social media marketing consultant, you will set your small business up for continued success.

Contact for a free marketing analysis today.

*High Key Impact has been recognized as one of Top Digital Marketing Agencies In Pennsylvania  by DesignRush