Author: cfriedenberg

How to Start: Marketing for Small Businesses

As a small business just starting out, it’s important to make sure you are easily discoverable by potential customers. One of the most important ways to do this is through search engine optimization (SEO), which involves optimizing your website to rank higher in search engine results pages (SERPs). This blog post will outline some essential steps you can take to get found on Google and other search engines like Bing and Duck, Duck, Go.

How to Start: Marketing for Small Businesses

  1. Research relevant keywords

The first step to optimizing your website for search engines is researching relevant keywords. People use these words or phrases to search for products or services your business offers. By studying these keywords, you can gain insight into the specific terms and phrases people use to find businesses like yours. Once you have a list of keywords, you can use them to optimize your website’s content.

  1. Optimize your website’s content

Once you have a list of relevant keywords, you can start to optimize your website’s content. This includes things like your website’s title tags, meta descriptions, and header tags. Make sure to use your target keywords in these elements. However, don’t overdo it – search engines can penalize websites for keyword stuffing. Instead, focus on creating high-quality content that includes your keywords in a natural way.

  1. Build backlinks

Backlinks are links from other websites to your website. They are an important factor in search engine rankings. Backlinks for small businesses starting up indicate to search engines that other websites consider your content to be valuable and worth linking to. There are a number of ways to build backlinks. These include guest blogging, creating high-quality content that other websites may want to link to, and participating in online communities related to your industry.

  1. Use local SEO techniques

If your business serves a local area, it’s important to use local SEO techniques to ensure that your website appears in local search results. This can include things like creating local business listings on sites like Google My Business, Yelp, Next Door, and others, optimizing your website’s content with local keywords and your location. Use schema markup to provide search engines with information about your business’s location.

  1. Monitor and analyze your website’s performance

Once you’ve implemented these marketing strategies with your start-up small business, it’s important to monitor and analyze your website’s performance in search engine rankings. Use tools like Google Analytics and Google Search Console to track your website’s traffic and search engine performance. This will allow you to identify areas for improvement and adjust your SEO strategies accordingly.  It usually takes weeks, if not months, for the search algorithms to find your website.

  1. Stay up to date with SEO best practices

Finally, it’s important to stay up to date with SEO best practices. Search engine algorithms are constantly evolving, and what works today may not work tomorrow. Make sure to stay informed about the latest SEO trends and updates, and adjust your strategies accordingly. This will help ensure that your website continues to rank well in search engine results pages.

Moreover, by optimizing your website for search engines, you have taken an important step in getting your business found by potential customers. Continue to research relevant keywords, optimize your website’s content, build backlinks, use local SEO techniques, monitor your website’s performance, and stay up to date with SEO best practices. While SEO can be a complex and time-consuming process, it’s worth the effort to ensure that your business is easily discoverable by potential customers.

 

Contact High Key Impact, LLC for more start-up small business digital marketing needs.

Why Every Business Needs Social Media Marketing

Why Every Business Needs Social Media Marketing

Social media marketing is essential for small businesses, even if they don’t have the time to put into it because they are busy running their business. Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and many others offer small businesses the opportunity to reach a wide audience with minimal effort and cost.

One of the main benefits of social media marketing is increased brand awareness. By having a presence on social media, small businesses can introduce themselves to a large number of potential customers. It would reach those who may not have otherwise found your company. This is especially important for small businesses who may not have the budget for traditional advertising methods.

Social media also allows small businesses to engage with their customers in a more personal way. This can be done through comments, direct messages, and reviews. By responding to comments and messages, small businesses can show their customers that they care about their opinions. Further, it showcases how you are willing to go the extra mile to ensure customer satisfaction. Additionally, reviews can be a powerful tool for small businesses to gain credibility and build trust with potential customers.

Another benefit of social media is the ability to target specific audiences. Platforms like Facebook and Instagram allow businesses to create ads that target specific demographics, such as age, location, and interests. This allows small businesses to reach the people who are most likely to be interested in their products or services.

Other Platforms for Social Media Marketing

Service-based businesses can also benefit from social media platforms like Google My Business, Next Door, Yelp, and Angi. These platforms allow customers to leave reviews and recommendations for local businesses, which can be a powerful tool for gaining new customers. Additionally, these platforms often allow businesses to post updates and special offers, which can help to attract new customers and keep existing ones engaged.

In summary, small businesses need social media marketing even if they don’t have time to put into it, because it can increase brand awareness, engage customers, target specific audiences, and generate reviews and recommendations. These benefits can help small businesses to grow and succeed in today’s digital world.

Contact Cheryl Friedenberg at High Key Impact, LLC to learn more about how to organically grow your business through social media marketing.

How do I start social media marketing for my small business?

So you opened up your business and how you have to figure out How do I start social media marketing for my small business?

To start social media marketing for your small business, the first step is to create accounts on the social media platforms that are most relevant to your business. This could include platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.

Once you have created your accounts, the next step is to find your target audience.

Find your audience by making connections with individuals and businesses who fit your ‘ideal customer’ demographics.

Then you can start posting engaging content that will appeal to your target audience. This could include a mix of informational posts, promotions, reviews, customer testimonials, how you started your business, your why, and behind-the-scenes glimpses of your business.

Another important step in social media marketing is to engage with your followers.

This means responding to comments and messages, and interacting with other users on the platform. By building relationships with your followers, you can turn them into loyal customers and brand advocates.

Finally, it’s important to track the success of your social media marketing efforts and continually optimize your strategy. You can do this by using tools like Google Analytics to track the traffic that your social media profiles are sending to your website, and by using social media analytics to see how your posts are performing. The insights on LinkedIn, Facebook, and Instagram are helping in analyzing what type of posts work best.  This will allow you to focus on farther reaching content.

By analyzing this data, you can identify what’s working well and what could be improved, and adjust your strategy accordingly.

In the end, you’re probably asking “How much is this all going to cost me?”
Social media marketing costs range widely depending on the size of your business, what platforms you will be using, and your marketing budget.

For a social media marketing cost quote, contact Cheryl@highkeyimpact.com.

Get your small business noticed on social media.

We help your business unlock the keys to social media marketing when you work with us as your digital marketing consultants. Marketing digital skill sets are ever-changing and so are we. If you need a fresh digital marketing consulting strategy for a variety of marketing channels, with a small business sized budget, High Key Impact, LLC is here for you.

www.highkeyimpact.com

 

Best Practices for Email Marketing

Marketing emails are a great way to reach out to potential customers and promote your products or services. To ensure that your marketing emails are effective, there are a few best practices that you should follow.

First, make sure that your subject line is clear, concise, and attention-grabbing. Your subject line is the first thing that people will see, and it needs to grab their attention and make them want to open your email.

Next, keep your email content focused and to the point. Avoid including too much information or going off on tangents, as this can make your email difficult to read and understand. Instead, focus on one key message or call to action and make it the central focus of your email.

Additionally, make sure to personalize your emails whenever possible. This can be as simple as including the recipient’s name in the subject line or body of the email, or it can be more complex, such as tailoring the content of the email based on the recipient’s interests or previous interactions with your business. Personalization can help to increase the engagement and effectiveness of your marketing emails.

Finally, always include a clear call to action in your marketing emails. This could be a button or link that encourages the recipient to visit your website, make a purchase, or take some other desired action. Make sure that your call to action is easy to find and understand, and consider using action-oriented language to encourage the recipient to take the desired action.

Overall, the best practices for marketing emails include having a clear and attention-grabbing subject line, keeping the email content focused and to the point, personalizing the email whenever possible, and including a clear call to action. By following these guidelines, you can help to ensure that your marketing emails are effective and help to promote your business.

Holiday Marketing Tips

What should your small business do for the holiday season when it comes to promotions and sales?

We’ve put together a ‘to do’ list of Holiday Marketing Tips for small business owners.  Start now to get ahead of the holiday rush and make the most impact with your marketing planning.

4 Holiday Marketing Tips

  1.  Put aside the important dates including:
    ~Black Friday November 25th, 2022
    ~Small Business Saturday November 26th, 2022
    ~Cyber Monday November 28th, 2022
    ~Giving Tuesday November 29th, 2022
    ~Hanukkah December 18, 2022
    ~Christmas December 25, 2022
    ~Kwanzaa December 26, 2022
    ~New Years Day January 1, 2023
  2. Look ahead to the ‘Fun’ dates.
    My favorite resource is National Calendar Days.
    Here you’ll find national days to support your marketing efforts such as:
    ~National Play Outside Day November 5, 2022
    ~National Clean Out Your Refrigerator Day November 15, 2022
    ~National Personal Space Day November 30, 2022
    ~National Salesperson Day December 9, 2022
    ~National Ugly Christmas Sweater Day December 17, 2022
    ~National No Interruptions Day December 30, 2022
  3. Use Holiday Hashtags in the 1K-50K post range.
    Here’s a sample list: #shoppingsprees #Friendsgivingdinner #BeThankfulforwhatyouhave #Thanksgivingturkey #thanksgivingmemes #FamilyTimeFun #ChristmasMoodon #ChristmasTreedecor2022 #AllIWantForxmas #TisTheSeasontogive #ChristmasCountdown2022 #NewYearsResolutions2023 #NewYearNewMemories #holidaycheers #thanksgivingturkey
  4. Holiday times spell out amazing photo ops!  Think about how to incorporate user generated photos or video for future social media marketing.For example, if you’re an interior designer, ask your audience to share a photo of their Thanksgiving table decor with you.If you own a furniture store, request photos of a family sitting on the furniture during a gathering. What about a retail store? Ask your customers to share their holiday tradition photos lighting Hanukkah candles or cooking a special recipe for Thanksgiving. And don’t forget about those gift opening photo ops.  Ask your customers to share pix of your family opening their gifts.  You can use these photos (with appropriate permissions) in a post about family and the holiday season.  Tie it into your product or service, if possible. 

    The Bottom Line

    Create your email campaigns, social media posts, and marketing strategies now.  If your small business gets crazy busy during the holiday season, design your ideal plans before the holiday bustle kicks in.
    For more holiday marketing ideas, follow High Key Impact, LLC on Instagram @highkeyimpact or Facebook @highkeyimpact.

#1 Social Media Marketing Tip

What is the #1 social media marketing tip for small businesses?

Many small business owners post on Facebook, Instagram, LinkedIn, and other social media channels.  Typically, using a do-it-yourself approach or outsourcing to a digital marketing agency, a business owner curates and creates content and posts it.  Their reach and click-throughs has positive stats….at least for the time being.

What happens when a business owner gets too busy, or they have to take a break because the digital marketing agency is too expensive? Or when social media becomes less important to focus on, in their opinion?

You guessed it.  Marketing stops. Social media posts come to a grinding halt.  Their posts sit there for weeks, months, or even years.

So what’s a marketing consultant’s #1 social media marketing tip?

Think about this from the perspective of an interested consumer.

A potential customer/client finds your website on a Google search, they click  around the site and read how you can help them with your product or service.  But, when the consumer clicks the Facebook icon on your website, and opens up the app, the content is 8 months old.  There’s nothing new.  Even if your content was posted daily prior to coming to a screeching halt, there’s this nagging question in the consumer’s mind.  ‘What happened here?’
What should a potential customer or client contemplate about your business?  Did you go out of business?  Why are the social posts outdated?  Is there a problem with your product or service? Hmmm?

Don’t allow these questions pop into the mind of a potential buyer.

Instead, make sure you remember The #1 Social Media Marketing Tip every business owner should put into practice.

Post consistently.

By posting consistently on social media, you will avoid these doubts.  Social media posts don’t have to happen every day or even 3-4 times/week.  As long as your small business consistently offers content on every social media platform where you have a presence, your audience won’t question the state of your business. Additionally, you’ll have a better time converting them into a client/customer.

Frequent posts are ideal, but more importantly, if you’re in this for the long haul, consistent posts on social media is the key to making a larger impact.

If you’re looking for a digital marketing or social media consultant to help you stay within a small business size budget for marketing, contact cheryl@highkeyimpact.com.

Get your small business noticed.
We help your business make an impact.

 

Why you need Social Media Marketing

Since I published my first website in 2009, the digital marketing landscape has changed significantly.

Every day it seems there are shifts in the services and features provided by Google, Apple, Facebook, Instagram, Twitter, LinkedIn, and other platforms.

As a digital marketing consultant, a lot of my time is spent staying abreast of these changes so that YOU, my client or prospective client, can get a wide breadth of information and recommendations from me. This knowledge base is what helps me help your small business succeed on the web.

Let’s discuss 4 areas which will help you effectively promote your small business:

  •  Google My Business-

    Every small business should have a Google My Business (GMB) account. It’s free. It helps with local search. What’s important here is that you utilize all of the tools available to Google including

    • weekly posts
    • photos
    • encouraging & responding to customer reviews
    • keeping up with holiday hours and additional information
    • add attributes

  • Yelp for Business-

    Claim your business Yelp account to take advantage of the free features to help your business get noticed.

    • add photos
    • update information about your business
    • respond to reviews

  • Facebook-

    Practically every type of business should have a Facebook account. Besides maintaining a Facebook page which acts as a mini-website showcasing your company with posts, photos, videos, etc., your personal Facebook account is really where the promotional aspect of Facebook in 2022 works for you.

    • Join local, relevant Facebook groups and remain active on them. If anyone ever asks for a recommendation in your industry, you can join in the conversation and promote your biz (if the group rules allow).
    • Post consistently.  There’s no clearcut, established cadence for Facebook posts. But if you don’t post for a long timeframe, your followers will notice.   Keep it consistent to about 2-3 times/week on average.
    • Be real. Show your face or the face of your employees and brand.  Most interactions on Facebook occur when people can relate to an emotion or a story.  Higher reaching posts are those with video, images showing real faces, and a snapshot of a ‘day in the life’ at your place of business.

  • Instagram-

    If your product or service can be showcased with photos or video images, then Instagram is the place for you.  Your B2C or D2C business model will thrive on the Instagram algorithm if you post frequency (3+ days/week). Additionally, make sure you do the following:

    • Participate in conversations with your audience
    • Create Reel Videos 1-2 times/week
    • Show your face and show up regularly.
    • Use relevant hashtags to pinpoint your audience.
    • Find Influencers or micro-influencers to collaborate with.

As my clients’ voice on their social media pages, I find that many small business owners are not using what’s out there.  Many of the platforms are free.  The bottom line is if your competitors are listed there, you should be too!

Why do you need social media marketing?

You need social media to place your business visibility throughout the ever changing digital marketing landscape.  Make sure you’re up to date on the latest and greatest information out there.  This will help your brand succeed. Get found in the places where your competitors are, and further, where they are not.

By partnering with a social media marketing consultant, you will set your small business up for continued success.

Contact Cheryl@highkeyimpact.com for a free marketing analysis today.

*High Key Impact has been recognized as one of Top Digital Marketing Agencies In Pennsylvania  by DesignRush

 

 

 

Website Essentials for Small Businesses in 2022

Creating a website is daunting. It can also be very humbling. Website Essentials for Small Businesses means a lot of different things to a lot of different people.

From the home page to the links, forms and sub-pages, figuring out what you want on your website is an all-encompassing exercise.

Your developer is supposed to be the ‘expert’ who knows what to do and what you need. Then you have a website designer; this is who is focused on the aesthetics and storytelling.

All of the website planning can take forever (or hopefully no more than 3 months for your sake).
Finally the website is complete.

Now what? It takes a lot of time to get to this point but you are certainly not finished.

Here are some steps I’ve outlined for you as checkpoints along the way of website development. Following that, I’ve compiled a to-do list of what needs to happen once the website is completed.

Don’t forget to communicate with your website builder, designer or developer about the follow items throughout the website build process.

7 Steps to Take when Building a Website

  • Step One: Keyword Research
    What are the keywords and keyword phrases associated with your business? In other words, what do people type in to Google for your business name to pop up in search? There are several options available to do a thorough keyword analysis. Tools such as Ahrefs keyword explorer has a price tag, however their 7 day trial is well worth checking out. Google Adwords Keyword Planner is the prime resource for finding out exactly what your customers are keying in to find your website. Once you create a list of keywords and phrases, share it with your website developer to incorporate the words into your website’s content. A big boost to your website’s SEO is having keywords throughout your content.
  • Step Two: User Experience
    How simple is it to understand and navigate the website. Does it load quickly Will customers or website visitors understand how to contact you, purchase product or set up a meeting? Hubspot’s article on the User Experience outlines these 10 tips to simple make the UX better.
  • Step Three: Prominent Call to Action
    Are there simple clear, cut CTA (Call to Action) buttons throughout your home page and contact pages for clients/customers to easily contact you? Is it a one or two step process–fill out a webform then submit, hit a call button on mobile or click an email button to write an email to the business? Checking your CTA on the backend is also a big key to a successful lead generation flow. Who gets the forms, phone calls or emails? Discuss this as a team prior to setting up your CTA’s on the website.
    Use this article for some stellar CTA ideas.
  • Step Four: Attention Grabbing Graphics, Images and Video
    When engaging with your website, do the graphics, images and video shout out to the User? Your branding, logo and color scheme could make a vast difference in how a user interacts with your website. If your colors are subtle, use a contrasting color to make buttons and frames pop. An explainer video on the home page or about page is ideal to showcase your brand and what your business is all about.  You can find stock images on these websites.
  • Step Five: Backlinks and Internal Links
    It’s one of Google’s best friends for finding your website. Backlinks from other websites and Internal links within your website are golden when it comes to the Google Algorithm. Furthermore, Don’t ignore them. Embrace the links.  Find out more about a linking strategy here.
  • Step Six: Mobile Friendly Site
    Mobile Friendly websites have been another top Google search algorithm key for the past 3 years. Talk to your website developer about Responsive versus Adaptive web design and what would make the most sense for your business. Read more from Google about the UX and What makes a good Mobile website.
  • Step Seven: ADA and GDPR Compliance
    GDPR incorporates strong rules on data protection in the EU, giving people more control over their personal data. The GDPR not only applies to organizations located within the EU but also applies to those located outside of the EU if they offer goods or services to, or monitor the behavior of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location. To learn how to become GDPR compliant, click here.

    ADA compliance involves your website and the accessibility for those with disabilities to be able to use your website. There are many updated versions of the ADA for websites, but several points remain clear. For example, the ADA states: “Basic accessibility features in computer operating systems enable some people with low vision to see computer displays by simply adjusting color schemes, contrast settings, and font sizes. Operating systems enable people with limited manual dexterity to move the mouse pointer using key strokes instead of a standard mouse.” Read more here.

Checklist after the website is completed:

  • Spell checks and link checks
  • Submit your Sitemap to Google for Indexing
  • Create and link a Google Analytics account to your website
  • Register your site with Google Search Console
  • Add Keywords, Meta-Descriptions and Alt-Attributes for SEO purposes
  • Test webforms, Site Speed, ADA Compliance and GDPR Compliance

Do you have more feedback for Website Essentials for Small Businesses in 2022? Contact cheryl@highkeyimpact.com or go to highkeyimpact.com

What to post on social media

Running out of ideas what to post on social media?

Is your small business too busy to think about content marketing?

High Key Impact Digital Marketing Consulting has you covered with this list of 36 ideas inspiring you what to post on Facebook, Instagram, LinkedIn, & Twitter.

Here’s the list.

  1.  Client Testimonials using video or photos.  Have your clients share their story of how they used your products or services and benefited from them.
  2. Quote of the Day.  What inspires you to get through the day or what business quote is your daily mantra?  Share it on your social channels.
  3. Customer Story.  How did your customer find you and benefit from your product or service.  Share their story from your business perspective. (with their permission of course)
  4. Team Member Profile.  What is the history behind this employee’s tenure at the business and what are their hobbies and likes/dislikes?  You can have a lot of fun with this if it’s brand appropriate.
  5. Team Member Quote.  What is his/her favorite quote or saying?
  6. Insider Info.  What is it like behind the scenes working at your company?  Take us for a video tour in the warehouse or office.
  7. Tip of the Day.  From your product or service perspective.
  8. Something Funny.  Lighten up your followers with a joke, funny story, or funny Gif.
  9. Client Post with a Tag.  If your customer posts about your business, ask them to tag your brand so you can share it as a post and/or story.
  10. Blog Post.  Write a blog on your website to showcase more in depth information you can share in a social post.
  11. Article.  Industry news articles related to your product or service are helpful sales tools when used correctly in posts.
  12. Statistic.  Industry statistics increase your credibility and show expertise in a subject area.  Share your industry stats which are in your favor.
  13. Before/After Photos.  Take before/after using your product or service OR show photos of the team as babies and how they look now.  Make it a game for your followers to match up baby photos with team members.
  14. Screenshot to Share.  Take a screenshot of a funny post from Twitter and share it to your Facebook feed when you are looking for ideas of what to post on social media.
  15. Team Family Photos.  Which of your employees wants to share their family photos on your small business social media feed?  It’s very personal and your customers will love to see the people behind the scenes and their family members.
  16. FAQ Answer.  What question gets asked the most of your customer service department?  Answer the question in a social media post.
  17. Winning An Award.  Did you win a Best of 2022 award in your town?  Share the accolades!
  18. Infographic.  Use Canva.com to create infographics which relay information about your industry or brand.
  19. Time Saving Tip.  How will one save time by using your product or service?
  20. Money Saving Tip.  How will one save money by using your product or service?
  21. Fill in the Blank Request.  Ask your customers what if scenarios.  For example, If you have a branding business, what are their favorite corporate brands they aspire to.  OR Ask them to finish a sentence. “My favorite experience with XYZ Brand is __________________.”
  22. Pet Photo Request.  Everyone loves to see photos of animals.  Asking your followers to share their pet photos is probably one of the highest viewed posts you’ll have!
  23. Town/City Sights to See.  Share your local hot spots from a new perspective.  What makes your town important or famous?
  24. National Day/Holiday.  Use the national day calendar to find out what is relevant to your business. For example, a bakery can celebrate National Pie Day.  See more here. And celebrate holidays with posts which resonate with your customers.
  25. Video Diary of our Business.  Capture a ‘day in the life’ of working at ABC company or a video of how your product is made or manufactured.
  26. History of Business.  Tell the story about how your business was started and what is your mission.
  27. Industry News Article.  What’s new in your industry that your followers want to hear about?
  28. Discounts or Sales.  Offer a percentage off sales, or a flash sale for a couple of hours.  Referral discounts are another way to motivate followers to share your brand with others.
  29. Contest or Giveaway.  Try to get to a certain number of followers with a contest or use an app to track a contest or giveaway.  Read more from Hubspot about how to do a contest correctly.
  30. Social Media Takeover.  Allow your Intern, Sales Rep, or Mother take over your social media for several days up to a week.
  31. Team up with a Neighborhood or Partner Business.  Show your support of other area businesses by teaming up and promoting each other’s brand.
  32. ‘How To’ Product Video.  Also called an ‘explainer video.’  Show your customers/clients how it’s done with your product or service.
  33. ‘Caption This’ Request.  Show a photo and ask your followers to caption it or describe it with a phrase, saying, or using hashtags.
  34. Community Service.  What are you doing to support the community.  Share your community service or donation support to a local organization.  Your followers love hearing how you help others.
  35. Use Polls.  Facebook offers a tool to take a poll and find out if your followers like A or B the most.  Ask about ice cream flavors OR a Yes or No question related to your business.
  36. Ask a Question. Want to find out what your customers think about a particular topic related to your business?  Ask them to respond in the comments under your post.

Get more ideas and inspiration for your small business social media posts from Cheryl Friedenberg at High Key Impact, a digital marketing consulting firm in Blue Bell, Montgomery County, PA.

What’s Your Password?

“What’s your Password?”

Here’s how to keep track of passwords on all of your digital marketing and social media accounts.

Keeping track of all of your small business digital passwords can be time consuming and confusing.

It’s great to know that we have so many ways to access our accounts online. Password authentication technology such as a digital key, fingerprint technology and faces, CAPTCHAS , biometrics, and 2-Factor Authentication) are ideal tools to use.

Yet, one of the biggest stumbling blocks I have when onboarding new clients is obtaining correct login information, access to social media accounts, and website information.  Small businesses usually have one employee with the ‘key’ to opening all of their social media accounts. What if this employee leaves the company? User names and passwords leave with them.

Individual business owners with the login credentials sometimes do not remember which email address initially was used to sign up for Facebook or Twitter. This makes recovering passwords an obstacle to digital marketing success. First, we need to access to all user accounts before I can do my job effectively.

It would be ideal to walk into a new client’s business where I’m immediately blasting social media posts and increasing  website visitors right away.   I’m not saying this does not happen. However, this is the exception and not the rule.

My observation:  Most small business owners do not have login information beyond their own social media accounts. Additionally, they have difficulty tracking the information down in a timely fashion. They are, in essence, ‘locked out’.

There are easy ways to fix this problem.

Here’s how to avoid getting ‘locked out’ of your social media and online accounts:

  1.  Write user names and passwords down in a central location and keep them under lock and key.  Keep a password diary and lock it in a small safe, or use an app or software with password lists.
  2. Require 2-3 employees have access to all accounts with 2-factor authentication. Include the business owner or partners in this grouping.  If one of the 3 employees changes a login user name or password, the ‘key’ or ‘access’ club gets notified.
  3. When an employee with this type of access is leaving the company, do a final password check.  Have them sign you in to your accounts with correct login credentials prior to their last day.  This will allow you to ‘check’ the login information and will give you the impetus to change ALL passwords immediately.
  4. By changing passwords on a quarterly basis, all accounts are reset and new passwords are fresh on everyone’s minds.When changing to new passwords, take the advice from a recent 2021 list and avoid all of these passwords!

By focusing on your password and account access within your small business from the start, your social media consultant will thank you!

Thank you,

Cheryl Friedenberg
Marketing Consultant
High Key Impact LLC
cheryl@highkeyimpact.com
@highkeyimpact