small business holiday marketing planning for 2023

Your Small Business Holiday Marketing Plan for 2023-24

The holiday season is a crucial time for small businesses to boost sales and connect with their audience. To help you prepare for the November and December holiday period in 2023-2024, we’ve prepared a list of Holiday Marketing Tips. Start early to stay ahead of the competition and maximize your marketing efforts with this Small Business Holiday Marketing Plan for 2023-24.

Mark Your Calendar with Important Dates.

To kickstart your holiday marketing plan, make sure to highlight these critical dates for 2023-2024:

  • Thanksgiving: Thursday, November 23, 2023
  • Black Friday: November 24, 2023
  • Small Business Saturday: November 25, 2023
  • Cyber Monday: November 27, 2023
  • Giving Tuesday: November 28, 2023
  • Hanukkah: December 8 – December 16, 2023
  • Christmas: December 25, 2023
  • Kwanzaa: December 26, 2023 – January 1, 2024
  • New Year’s Day: January 1, 2024

Explore Fun National Calendar Days

Another valuable resource to bolster your holiday marketing strategy is National Calendar Days. This calendar provides opportunities to align your marketing with unique and quirky holidays. Here are a few examples for the upcoming holiday season:

  • National Gratitude Day: November 5, 2023
  • National Kitchen Clean Out Day: November 15, 2023
  • National Personal Space Day: November 30, 2023
  • National Salesperson Appreciation Day: December 9, 2023
  • National Ugly Christmas Sweater Day: December 16, 2023
  • National No Interruptions Day: December 30, 2023

Leverage Relevant Holiday Hashtags

Utilize trending and effective holiday hashtags with a post range of 1K-50K posts to boost your social media visibility. Consider using these examples:

  • #ShopSmallBiz2023
  • #HolidayDeals23
  • #SeasonOfGiving2023
  • #FestiveVibes24
  • #NewYearNewGoals24
  • #FamilyTraditions23
  • #GiftGivingSpirit24
  • #SpreadHolidayCheer23

Embrace User-Generated Content

The holiday season offers plenty of opportunities for user-generated content for Your Small Business Holiday Marketing Plan for 2023-24. Encourage your customers to share their holiday experiences with your products or services. If you’re an interior designer, ask for photos of their holiday table decor. If you own a furniture store, request pictures of families using your furniture during gatherings. Retail businesses can seek holiday tradition photos like Hanukkah candle lighting or unique Thanksgiving recipes. Additionally, consider asking for photos of customers opening their holiday gifts. With their permission, incorporate these images into your social media posts, emphasizing family and the holiday spirit, and link them to your products or services.

The Bottom Line

Plan your email campaigns, social media posts, and marketing strategies to ensure a smooth and prosperous holiday season. If your small business typically gets busy during the holiday rush, having your marketing plans ready before the chaos begins is essential.

For more holiday marketing ideas and inspiration, follow High Key Impact, LLC on Instagram @highkeyimpact or Facebook @highkeyimpact. Stay updated and stay ahead of the competition for a successful holiday season in 2023-2024.