What should your small business do for the holiday season when it comes to promotions and sales?
We’ve put together a ‘to do’ list of Holiday Marketing Tips for small business owners. Start now to get ahead of the holiday rush and make the most impact with your marketing planning.
4 Holiday Marketing Tips
- Put aside the important dates including:
~Black Friday November 25th, 2022
~Small Business Saturday November 26th, 2022
~Cyber Monday November 28th, 2022
~Giving Tuesday November 29th, 2022
~Hanukkah December 18, 2022
~Christmas December 25, 2022
~Kwanzaa December 26, 2022
~New Years Day January 1, 2023
- Look ahead to the ‘Fun’ dates.
My favorite resource is National Calendar Days.
Here you’ll find national days to support your marketing efforts such as:
~National Play Outside Day November 5, 2022
~National Clean Out Your Refrigerator Day November 15, 2022
~National Personal Space Day November 30, 2022
~National Salesperson Day December 9, 2022
~National Ugly Christmas Sweater Day December 17, 2022
~National No Interruptions Day December 30, 2022
- Use Holiday Hashtags in the 1K-50K post range.
Here’s a sample list: #shoppingsprees #Friendsgivingdinner #BeThankfulforwhatyouhave #Thanksgivingturkey #thanksgivingmemes #FamilyTimeFun #ChristmasMoodon #ChristmasTreedecor2022 #AllIWantForxmas #TisTheSeasontogive #ChristmasCountdown2022 #NewYearsResolutions2023 #NewYearNewMemories #holidaycheers #thanksgivingturkey
- Holiday times spell out amazing photo ops! Think about how to incorporate user generated photos or video for future social media marketing.For example, if you’re an interior designer, ask your audience to share a photo of their Thanksgiving table decor with you.If you own a furniture store, request photos of a family sitting on the furniture during a gathering. What about a retail store? Ask your customers to share their holiday tradition photos lighting Hanukkah candles or cooking a special recipe for Thanksgiving. And don’t forget about those gift opening photo ops. Ask your customers to share pix of your family opening their gifts. You can use these photos (with appropriate permissions) in a post about family and the holiday season. Tie it into your product or service, if possible.
The Bottom Line
Create your email campaigns, social media posts, and marketing strategies now. If your small business gets crazy busy during the holiday season, design your ideal plans before the holiday bustle kicks in.
For more holiday marketing ideas, follow High Key Impact, LLC on Instagram @highkeyimpact or Facebook @highkeyimpact.