Stop Filling My Feed, Pretty Please


You all know who I’m talking about. The friend on Facebook with a line of 10 posts in 20 seconds, the Twitter account who never sleeps and Retweets 50 times/minute and the over-sharer with TMI posts on her page 24/7.

Overposting is defined in the Urban Dictionary as the following:

  1. When an internet user excessively posts or comments on message boards, classified ad sites, or social media, often times with similar or repetitive content.
  2. Exceeding a socially acceptable amount of posts, comments, or responses, even if the necessary post limit is not quantifiable.
  3. Beating a subject to death online.

Are you being tortured by an overposter? What about a company who overposts? What does this look like and how do we stop it?

Ken Woods wrote a blog about Social Media Etiquette called: Social Media Etiquette Allows No Vaguebooking, Oversharing, Overposting or Duck Faces.

I never even knew there was a term called VagueBooking (It means posting intentionally vague postings for attention and sympathy) let alone Duck Faces (pouty, sexy expression with pooched lips?). His blog talks about individual posters, however, the rules may also be applied to businesses.

On our Facebook news feeds, Business pages typically know the drill. One or two quality posts per day is all you need to keep your page in front of those who like it. Otherwise, drowning out your audience with 4-5 posts or more/day will tune them out and turn them off. Perhaps you may even lose some likes. And we all know how precious those likes, shares and comments can become!

Besides overposting on Facebook, some Twitter users tend to have a knack for retweeting 30+ tweets in a row. Talk about having to scroll down a few feet to read my favorite tweets. Additionally, how about the bogus Twitter accounts who follow your feed? Blocking and reporting these users seem to somehow be a waste of time.

On all social media accounts, I am a big proponent of organic likes. Buying likes and followers tends to diminish the quality of a small business account as several of these accounts are typically spammy in nature and not really interested in your product or service. I advise my small business clients to grow followers and likes organically until it maxes out. From there, we may discuss some paid advertising options moving forward.

Being aware of the annoyance overposting may cause is the best defense against it. Try to understand the parameters of each social media platform so you can give your business a profile deemed professional and worthy of follows and likes.

For further small business social media advice, contact


Beginning-of-Month Social Media Checklist


With the start of each month, your small business marketing plans should gear up with a plan of attack, with a goal of getting noticed and in front of your customers-to-be.
The following to-do’s tackle a checklist every business owner should be managing:


If you send a weekly or monthly newsletter, organize your content now for the following cycle so you don’t get stuck with content or writer’s block. Your newsletter could include topics such as what’s trending on social media in your industry, where you’ve gone out in the field (presentations, business card exchanges, conferences), personal stories related to your industry or testimonials, expert advice, etc. Don’t forget visuals –high quality photos which keep your newsletter interesting and help illustrate the associated text. And keep the newsletter clean, with minimal copy, short and sweet. It should be 90% educational and 10% promotional (about your business).


The best advice I have about blogging is to write blogs when a topic comes to mind. I have an eternal Word document just for blogs. When a blog idea is in my head, I’ll type in the idea and a couple of key points, and then revisit it to fill in the blanks when I have the time. The more blog ideas you have written down, the less cumbersome blogging becomes. Whatever you do, keep your blog updated at least 2x/month with current posts. When a potential customer visits your site in February and sees a blog from Thanksgiving, what does that say about your business? Are you going to deliver your services on time and pay attention to detail? Think about the message you send to customers with your online social media all of the time!


Take a look at your Google Analytics, Twitter analytics and other social media insights and numbers. For example, if your Facebook page has 1500 people reached this month, shoot for 1750 next month. Or are you going to focus on increasing followers and likes this month? Is this the month to increase your newsletter subscribers? The analytics goals you set will dictate many of your posts in the month ahead. Check your numbers frequently and always look for growth trends. If you notice a downward plunge which cannot be justified (i.e. a holiday break or down time in your industry), pay attention and rectify the situation with some though provoking posts.


If business is weighing you down with a checklist of its own, then spend only an hour or two at the beginning of the month scheduling your posts. I don’t recommend scheduling them past the next two weeks as you want content to stay current. Otherwise, check google alerts for industry-related content and trends to post on-the-fly.
For example, several of my real estate clients need content.   I signed them up for Google Alerts within their field. “Residential Real Estate in Southeastern PA” or “Home Décor Trends” are different ways to get articles sent to their inboxes. These are perfect for Real Estate Agents to share on social media posts!

As your small business grows and you continue to spread the word both digitally and face-to-face , keeping up with your marketing activities are the key to making a high key impact and bringing in new clients!
Cheryl Friedenberg

President, High Key Impact LLC

Feel free to email us at with your questions or insights!