Neil Patel defines content marketing as ….. “a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.”

Hubspot defines it as “a process of planning, creating, distributing, sharing, and publishing content to reach your target audience.  As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, engage prospects and customers.”

Social media marketing has the best chance of working well when you have authentic content to share. Content creation is an ongoing process which captures the focus of your business and reaches and engages your ultimate client or customer.  Engaging customers by capturing their attention, making them laugh, or creating some type of reaction is extremely powerful.

Great content begins by targeting a specific audience.  We learn about your ideal buyer by finding out about your target audience. This helps us build a buyer persona, specific to your small business.  Then we create content which resonates with your ideal customer.

By creating and researching articles, templates, photos, videos, posts, blogs, images, Gifs, slideshows, podcasts, and webinars, content becomes an ongoing part of small business digital marketing. High Key Impact creates a content calendar to help you where your marketing campaigns are posting and how they are scheduled.

We use a variety of tools to create marketing campaigns and social media content.  It’s an ongoing project which we LOVE to do.  Your business will be at the forefront of the latest and greatest social media techniques and practices when you work with Cheryl Friedenberg at High Key Impact.