Since I published my first website in 2009, the digital marketing landscape has changed significantly.
Every day it seems there are shifts in the services and features provided by Google, Apple, Facebook, Instagram, Twitter, LinkedIn, and other platforms.
As a digital marketing consultant, a lot of my time is spent staying abreast of these changes so that YOU, my client or prospective client, can get a wide breadth of information and recommendations from me. This knowledge base is what helps me help your small business succeed on the web.
Let’s discuss 4 areas which will help you effectively promote your small business:
Google My Business-
Every small business should have a Google My Business (GMB) account. It’s free. It helps with local search. What’s important here is that you utilize all of the tools available to Google including
- weekly posts
- encouraging & responding to customer reviews
- keeping up with holiday hours and additional information
- add attributes
Yelp for Business-
Claim your business Yelp account to take advantage of the free features to help your business get noticed.
- add photos
- update information about your business
- respond to reviews
Practically every type of business should have a Facebook account. Besides maintaining a Facebook page which acts as a mini-website showcasing your company with posts, photos, videos, etc., your personal Facebook account is really where the promotional aspect of Facebook in 2022 works for you.
- Join local, relevant Facebook groups and remain active on them. If anyone ever asks for a recommendation in your industry, you can join in the conversation and promote your biz (if the group rules allow).
- Post consistently. There’s no clearcut, established cadence for Facebook posts. But if you don’t post for a long timeframe, your followers will notice. Keep it consistent to about 2-3 times/week on average.
- Be real. Show your face or the face of your employees and brand. Most interactions on Facebook occur when people can relate to an emotion or a story. Higher reaching posts are those with video, images showing real faces, and a snapshot of a ‘day in the life’ at your place of business.
If your product or service can be showcased with photos or video images, then Instagram is the place for you. Your B2C or D2C business model will thrive on the Instagram algorithm if you post frequency (3+ days/week). Additionally, make sure you do the following:
- Participate in conversations with your audience
- Create Reel Videos 1-2 times/week
- Show your face and show up regularly.
- Use relevant hashtags to pinpoint your audience.
- Find Influencers or micro-influencers to collaborate with.
As my clients’ voice on their social media pages, I find that many small business owners are not using what’s out there. Many of the platforms are free. The bottom line is if your competitors are listed there, you should be too!
Why do you need social media marketing?
You need social media to place your business visibility throughout the ever changing digital marketing landscape. Make sure you’re up to date on the latest and greatest information out there. This will help your brand succeed. Get found in the places where your competitors are, and further, where they are not.
By partnering with a social media marketing consultant, you will set your small business up for continued success.
Contact Cheryl@highkeyimpact.com for a free marketing analysis today.
*High Key Impact has been recognized as one of Top Digital Marketing Agencies In Pennsylvania by DesignRush