AI Prompts for Brand-Consistent Social Media Content
Foundation Prompt Template
Start every request with this base: “You are creating content for [BUSINESS NAME], a [INDUSTRY] business that serves [TARGET AUDIENCE]. Our brand voice is [TONE – e.g., professional yet approachable, quirky and fun, authoritative and trustworthy]. We typically use [LANGUAGE STYLE – e.g., casual conversation, industry jargon, simple language]. Our brand personality includes [KEY TRAITS – e.g., helpful, innovative, down-to-earth].”
Specific AI Content Prompts for Brand-Consistent Social Media Captions
For LinkedIn Posts:
“Create a LinkedIn post about [TOPIC] that sounds like it’s written by our [ROLE – CEO, marketing manager, etc.]. Maintain our [TONE] voice and provide a professional insight that showcases our expertise in [INDUSTRY]. End with a question to encourage engagement.”
For Instagram Captions:
“Write an Instagram caption about [TOPIC] using our [TONE] brand voice. Include relevant hashtags that our [TARGET AUDIENCE] would follow. Make it feel personal and authentic to our brand, not corporate.”
For Facebook Posts:
“Create a Facebook post about [TOPIC] that encourages community engagement. Use our [TONE] voice and speak directly to [TARGET AUDIENCE] about how this relates to their [PAIN POINT/INTEREST].”
Brand Voice Maintenance Prompts
Tone Check:
“Review this content and adjust it to match our brand voice: [DESCRIBE YOUR VOICE]. Make sure it doesn’t sound generic or like every other business in our industry.”
Consistency Check:
“Does this content sound like something [YOUR BUSINESS NAME] would say? Adjust the language and tone to be more consistent with our previous posts about [SIMILAR TOPICS].”
Voice Training Example:
“Here are three examples of our previous posts: [PASTE EXAMPLES]. Create new content about [TOPIC] that matches this same voice, tone, and style.”
Advanced Customization Prompts
Industry-Specific:
“Write this content using terminology that [TARGET AUDIENCE] understands, but avoid jargon that might confuse newcomers to [INDUSTRY].”
Audience-Specific:
“Adjust this post to speak directly to [SPECIFIC AUDIENCE SEGMENT – e.g., busy parents, small business owners, tech startups] using language and examples they relate to.”
Platform Optimization:
“Optimize this content for [PLATFORM] while maintaining our brand voice. Include platform-specific elements like [hashtags for Instagram, professional insights for LinkedIn, community questions for Facebook].”
Quality Control Prompts
Before Publishing:
“Before I post this, check: Does this sound authentically like [BUSINESS NAME]? Would our customers recognize our voice? Is it valuable to our [TARGET AUDIENCE]?”
Refinement:
“This content feels too generic. Add more of our [SPECIFIC BRAND PERSONALITY TRAITS] and make it sound more like how we talk to our customers.”
More Prompt Ideas here
Pro Tips for Better Results:
- Always include 2-3 examples of your existing content when training AI
- Be specific about your industry terminology preferences
- Define your target audience clearly (demographics, pain points, interests)
- Regularly update your brand voice description as your business evolves
- Test different prompt variations to find what works best for your brand
For more AI tips and support for your online presence, contact Cheryl@highkeyimpact.com
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