What is the #1 social media marketing tip for small businesses?

Many small business owners post on Facebook, Instagram, LinkedIn, and other social media channels.  Typically, using a do-it-yourself approach or outsourcing to a digital marketing agency, a business owner curates and creates content and posts it.  Their reach and click-throughs has positive stats….at least for the time being.

What happens when a business owner gets too busy, or they have to take a break because the digital marketing agency is too expensive? Or when social media becomes less important to focus on, in their opinion?

You guessed it.  Marketing stops. Social media posts come to a grinding halt.  Their posts sit there for weeks, months, or even years.

So what’s a marketing consultant’s #1 social media marketing tip?

Think about this from the perspective of an interested consumer.

A potential customer/client finds your website on a Google search, they click  around the site and read how you can help them with your product or service.  But, when the consumer clicks the Facebook icon on your website, and opens up the app, the content is 8 months old.  There’s nothing new.  Even if your content was posted daily prior to coming to a screeching halt, there’s this nagging question in the consumer’s mind.  ‘What happened here?’
What should a potential customer or client contemplate about your business?  Did you go out of business?  Why are the social posts outdated?  Is there a problem with your product or service? Hmmm?

Don’t allow these questions pop into the mind of a potential buyer.

Instead, make sure you remember The #1 Social Media Marketing Tip every business owner should put into practice.

Post consistently.

By posting consistently on social media, you will avoid these doubts.  Social media posts don’t have to happen every day or even 3-4 times/week.  As long as your small business consistently offers content on every social media platform where you have a presence, your audience won’t question the state of your business. Additionally, you’ll have a better time converting them into a client/customer.

Frequent posts are ideal, but more importantly, if you’re in this for the long haul, consistent posts on social media is the key to making a larger impact.

If you’re looking for a digital marketing or social media consultant to help you stay within a small business size budget for marketing, contact cheryl@highkeyimpact.com.

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