One of the biggest ways to make an impact with Digital Marketing posts on Facebook, Twitter, Instagram, Snapchat and other social media sites is with your small business posts. You’ve probably posted handfuls of articles and blogs about the same old topics. These topics can only get recycled a few times until your followers get bored with the same-old, same-old.
What should you do if you’re on the hunt for new, refreshing content which will revitalize your social media feeds? Where should you turn?
I’ve compiled a list of 5 ways to jumpstart your small business social media posts:
Using animals will help you sell. Posts with dog pix get a wide range of viewers and likes as compared with posts including people pix. People love cute dog photos.Here’s an example of a recent Instagram post I created for my Realtor® client. The bottom line: Animal photos sell services and product best!
Quippy quotes will capture more views.
Posting a well-known, overused quote such as “Do one thing every day that scares you.” anonymous
Posting a quote with a little more humor and imagery such as the Thrifting quote shown here.
“I don’t need therapy, I just need to go thrifting.”
What’s the difference? One is more serious and is seen day in and day out on many social media sites. The other is refreshing, new and niche specific. It will get the attention of those who are passionate about thrifting.
What’s the lesson learned?
Stand out from the pack with unique, fun & humorous sayings and quotes. Have fun with your marketing images.
Moving images are gaining traction. We know that video is king when it comes to social media posting. There are several image-based apps out there which utilize moving images with unique features. By utilizing these quick, hit apps, you’ll take a huge creative leap and save time with video editing.
Boomerang-Create captivating mini videos that loop back and forth, then share them with your friends.
Legend-Turn text into stunning animations!
Waterlogue-See the world like an artist.
Feature your team members in video. Showcase a day in the life at xyz company through the eyes of your team or interview a team member about a customer service experience where they went out of their way to help. Allowing customers or clients to see what goes on behind the scenes is alluring and will get your business noticed.
Customer Testimonial Images. Recommendations and 5-star reviews are key to getting your small business noticed on social media. When you receive a 5-star review, create an image to post with the eview to showcase it even further to your followers. It will increase reach and keep more eyes peeled to your post. Take a look at this example:
Do you have other unique attention-grabbing tools or ideas for social media marketing posts? If so, email me at firstname.lastname@example.org
Cheryl Friedenberg, www.highkeyimpact.com