do's and don't list

10 Marketing Pet Peeves

It’s allergy season and you know what that means.
The itching, sneezing and wheezing associated with little annoyances in the air.  The beauty of spring flowers blooming and green plants budding has an ugly side too.  Do you suffer too?
Let me tell you something.
There are many other frustrations in this world which have the same effect on me as allergies—I’m sure the same for you.   Let’s focus on digital marketing for small business.

I’ve conjured up 10 Marketing-Related Annoyances.  Tell me what you think?

Infographics with small print, too much information on one sheet and no clear-cut format.
I’m not going to show examples of bad infographics as I’m not a hater.  So instead, I’ve found a couple of examples with infographics done right.

The text size and font is easy-to-read, there is a clear message for the readers and the information is simply presented.

Overposting about Me, My Business, Call me, and I can help you.
A general rule of thumb is 80% sharing content about your industry and 20% self-promotion.

Misspelled words
Use spellcheck, please.

Mixing politics or religion with business.
It’s a clear way to turn off clients.  Don’t even get pulled into the conversation on your personal Facebook page.  You never know who it may offend.

Not answering negative comments or reviews.
Allowing negative reviews to fester or bring down your ratings without a response is likened to watching someone get badly hurt and not helping.
All you need to do when negative post appears is to post a response from the management regarding a bad review and say you are sorry for their experience and your business does not take these mistakes lightly.  Offer a freebie to this particular customer as an incentive to come back.

Giving your brand an uneducated ‘voice’.
I have seen many small business Facebook pages where the business owner posts about their work.   Some of these are true epic fails with misspelled words, improper grammar and no punctuation.
If you have any doubts about how your ‘voice’ sounds, it’s best to hire a professional for the job.

Fuzzy or smashed photos.
Only use high-quality, correctly sized images or your brand will suffer.

A Google search which misses the mark.
Sign up for Google My Business so that you always appear on searches.
Additionally, ensure the competition is below you on Google and other rankings.

A website not optimized for Mobile.
Ever read an article on your device which has margins wide enough for 3 words. Mobile-Friendly websites are a necessity in this day and age.

Lack of posting or over posting on social media.
Do you hear crickets on a social media platform or is someone tagging everyone like mad for their 20-second interval posts?  Keep it consistently active within preferred norms.

I’d love to hear your pet peeves too!  Comment below.

Cheryl Friedenberg
President, High Key Impact LLC