It’s great to hear about all of the new advances.
Yet, one of the biggest stumbling blocks with new clients is obtaining correct login information and access to social media accounts and website information. Small businesses usually have one employee with the ‘key’ to opening all of their social media accounts. If this employee leaves the company, user names and passwords are long gone.
Individual business owners with the login credentials sometimes do not remember which email address initially was used to sign up for Facebook or Twitter, therefore, recovering passwords takes a little more research and time. First we need to access to all user accounts before I can do my job effectively.
It would be ideal to walk into a business where I’m immediately blasting social media posts and increasing website visitors right away; where everything is written down with clarity and ease for swift access. I’m not saying this does not happen. However, this is the exception and not the rule.
My observation: Most small business owners do not have login information beyond their own social media accounts or have difficulty tracking the information down in a timely fashion. They are, in essence, ‘locked out’.
There are easy ways to fix this problem.
How do you avoid getting ‘locked out’ of your social media and online accounts?
- Write user names and passwords down in a central location and keep them under lock and key. Keep a password diary and lock it in a small safe, use an app or software with password lists.
- Make sure 2-3 employees have access to all accounts. The business owner should be included in this group. If one of the 3 employees changes a login user name or password, the ‘key’ or ‘access’ club gets notified.
- When an employee with this type of access is leaving the company, they must sign you in to your accounts with correct login credentials prior to their last day. This will allow you to ‘check’ the login information and will give you the impetus to change ALL passwords immediately.
- By changing passwords on a quarterly basis, all accounts are reset and new passwords are fresh on everyone’s minds.When changing to new passwords, take the advice from a recent Wired.com article and avoid all of these passwords!
By focusing on your password and account access within your small business from the start, your social media consultant will thank you!
High Key Impact LLC