Mobile-Friendly websites are all the talk of town with marketing experts lately. Not only does your website need to be mobile-friendly, statistics show that 51% of digital users are on their mobile devices versus laptops or computers.
Google has a test available for your website to check it’s mobile-friendly version. Test it to make sure it meets Google’s parameters.
Email marketing also needs to become as mobile as possible. What’s the point of sending an email newsletter if it cannot be viewed through a smartphone or tablet?
Beyond the test, there are many elements to consider on your site to be as mobile-friendly as possible. Do you know about the ‘Thumb’ rule? What about your forms? are they easily seen and filled out on a mobile device?
Read more about mobile-friendly tidbits here.