Ready to learn more digital marketing secrets? To help small business owners become more aware about the opportunities available online, I’ve developed this list, along with the first list published last month entitled: Digital Marketing Secrets Revealed.
By empowering business owners to take charge of their marketing efforts, my hope is to help them understand the latest tools available.
No small business is immune to online reviews, good or bad. Your small business is no exception. Yelp is the ‘go-to’ for online reviews. Claim your Yelp page by visiting https://biz.yelp.com . They typically offer $300 worth of free ads. Try it just for the free version to see what it may do for you. Free never hurts. And Don’t forget to respond to ALL online Yelp reviews, whether positive or negative.
Just as Google My Business offers a free business listing, Bing Places for Business does the same within it’s search engine. Register your business by going to Bing Places, fill out your company’s profile and get verification from Bing. Add photos, reviews and utilize their platform to help advance your company’s SEO beyond Google.
Through your Google My Business page, your small business may easily set up an Adwords Express campaign to further your reach. The key benefit of using Google Adwords Express is that it is virtually maintenance free. Set up a campaign, choose an audience, define your budget and then Go! See results quickly.
Google Adwords is more complex. Typically small businesses in highly competitive industries need a larger monthly spend on Adwords to see substantial results. Google Adwords usually involves hiring an agency or Google partner to help set up the ad, oversee it and tweak it as necessary. The complexities are taught online with video lessons, however, if you are spending the ad dollars, it’s worth hiring an expert or Google Partner.
Get your business page Verified on Facebook to maximize it’s reach. It can be said for Facebook verified pages that better results, impressions, ad campaigns and optimized search are reported. How do you know if your Facebook page is verified? This article spells out how to check and verify your page.
Have other Digital Marketing Secrets to reveal to Small Businesses? Any questions about the content I shared?
Feel free to comment to this post.
Cheryl Friedenberg, firstname.lastname@example.org